The goal of this project was to create a marketing campaign for a fictional event about an inspirational designer. The designer being Wolfgang Weingart and the event being a typography exhibit and lecture at the Walker Art Center. Collateral created to promote the event included posters, post cards, t-shirts, a magazine interview, and a museum brochure. Everything was made to emulate Weingart’s style with a twist. Wolfgang Weingart is recognized for his experimentation in typography and for his teaching at Basel.
Featured magazine interview & museum brochure